“Creativity is at the heart of every dream. Every idea, every groundbreaking leap that changes our world starts with the vision of talented creators. At DJI, we give these creators the tools they need to bring their ideas to life.” – DJI
DJI has turned around the image of Chinese companies being copycats in the field of technology, indeed, no one would have ever thought that a “Made in China” product could have ever gained as much reputation as DJI did in the last decade.
The drone industry had been in a nascent phase until 2016 when the Federal Aviation Administration granted drones to operate in multiple fields such as agriculture, mining, construction, etc.. Between now and 2020, Goldman Sachs forecasts a $100 billion market opportunity for drones, helped by growing demand from both civil and military sector.
DJI accounts for an estimated 70% of the market share in this fast-growing industry, and it is not showing signs of slowing down. The company has achieved this immense success through intensive investment in R&D and the recruitment of talents worldwide. Moreover, DJI’s success has not been simply related to good management of its human and financial resources, but it is mainly because it successfully realized what countless predecessors failed: bringing drone technology into commercial use. As a consequence of first-mover advantage, DJI created a solid customer base, a superior technology lead and a scale advantage, moreover by basing its headquarters in Shenzhen, they get access to the world’s largest supply chain of electronic components.
The history of DJI has been a journey from a small startup to the world’s biggest drone company, a journey where dreams have become reality, a journey that will lead us to never-before-imagined new horizons, that will never cease to amaze us.
Shi Jiacheng David

Categories: Cultural Post

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