Bocconi Chinese student association and Luxury Bocconi student society are thrilled to invite you to our event “Chinese consumers in the luxury market”.
Chinese luxury consumers account for 32% of the global personal luxury goods market, which was valued at 262 billion euro in 2017. It is essential to understand Chinese luxury consumer behavior and the importance of e-commerce and social media to operate in this large but still expanding market.
- Federica Levato, Partner at Bain&Company (Fashion & Luxury Practice)
- Santiago Mazza, Responsible Business Development at Digital Retex (Tencent Trusted Partner)
- Bocconi’s Professor Emanuela Prandelli, Department of Management and Technology
Monday December 3rd
17:45 – 20:00
Leoni Building – Aula Notari (ground floor)
Some photos from the event: