The importance of branding

Authors: Basile Theaud (BCSA), Carmen M. Ammendola (BSBI) When talking about businesses and how they are developing their personal brand identities and marketing strategies, it is impossible as of today not to consider the fundamental role that China covers, as the second largest market of the world. With a GDP Read more…

Women entrepreneurship in China

Author: Chantelle Lee In the past decade, China has been home to two-thirds of the world’s most successful women entrepreneurs. In 2021, Hurun Research Institute released a report on the richest self-made women billionaires globally. The list concluded that the number of self-made women entrepreneurs with a 1 billion dollar Read more…

WeChat

Author: Silvia Gramegna WeChat, in Chinese 微信 (Wēixìn), is a multi-purpose instant messaging, social media, and mobile payment software created by Tencent. The Shenzhen-based multinational technology and entertainment conglomerate and holding company first released the application in 2011. By 2018, WeChat had already surpassed 1 billion monthly active users, thus Read more…

The Chinese KOLs business

Authors: Christine Yu, Giulia Lin Five years ago, selling 100,000 pieces of lipsticks would have taken one month. Now, Li Jiaqi, the most famous KOL (Key Opinion Leader) in China, can do it in a few minutes by holding a live-streaming sale. Live-streaming e-commerce has become an extremely popular business Read more…

Wine Culture in China

Author: GeGe Hu China is famous for its tea culture, but wine culture is equally important with its long history and many varieties. The Western drinking culture mainly exists to respect and appreciate wine itself. In China, however, wine is not only about the art of drinking, but also the Read more…

The Chinese New Year

Authors: Diandian Jiang, Stella Hu 恭喜发财 GONG XI FA CAI This is the Chinese Greeting for the new year and it means “wishing you luck and prosperity”. The New Year is the most important and festive among Chinese holidays.It is a traditional 15-day festival that happens between January 21st and Read more…